Mobile Marketing

Mobile marketing has gotten very big and only promises to get bigger. You see all sorts of ads for ringtones and "text this code and get a prize" type offers. Large corporations are using mobile marketing via cell phones and PDA devices to get their messages to the consumer. There isn't room for much spam as the mobile carriers police their own networks and simply won't allow spam traffic.

I think it would be great to be able to send a mobile marketing message to every cell phone within a 3 mile radius of the Hot Dog Truck! Usually, you will only receive mobile marketing messages you have asked for. Companies like SJA Mobile aggregate mobile content for consumers who subscribe to their services. You can get weather, horoscopes, news, sports, stock quotes and much more via your mobile device. The mobile messages are just like short text messages. You subscribe to a service like SJA Mobile and VOILA! you receive the messages. You can opt out of the service at any time.

This form of advertising is exploding. I will be looking for the players in this industry and investing in them!

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