My Blog Log Bites the Dust

I received this email yesterday:

Dear MyBlogLog Customer,

You have been identified as a customer of Yahoo! MyBlogLog. We will officially discontinue Yahoo! MyBlogLog effective May 24, 2011. Your agreement with Yahoo!, to the extent that it applies to the Yahoo! MyBlogLog, will terminate on May 24, 2011.

After May 24, 2011 your credit card will no longer be charged for premium services on MyBlogLog. We will refund you the unused portion of your subscription, if any. The refund will appear as a credit via the billing method we have on file for you. To make sure that your billing information is correct and up to date, visit https://billing.yahoo.com.

Questions?
If you have questions about these changes, please visit the Yahoo! MyBlogLog help pages.

We thank you for being a customer on Yahoo! MyBlogLog.

Sincerely,

The Yahoo! My BlogLog Team

I haven't had a MyBlogLog widget on this site for 2 or 3 years now. When I first started out with The Hot Dog Truck, MyBlogLog was all the rage. It seemed like every blog had one of their widgets and there were many other services that rushed to compete. I found MyBlogLog to be kind of spammy after a while and removed the widget.

I think the ultimate downfall of MyBlogLog was the expansion of Facebook as a social media site. Facebook and it's now nearly ubiquitous "like" button have eliminated the need for services like MyBlogLog. Google Followers is another MBlogLogish service that seems to have caught on as MyBlogLog fell into the spammy abyss of useless widgets.

I literally hadn't logged into MyBlogLog account for nearly two years until I received this email. What I saw was a page full of links to posts about buying mobile phones, off beat apparel and shaky business opportunities; not a heck of a lot of community building going on there it seems. That's probably why they're shutting down- they have become irrelevant to their "users" who are most likely making the same types of connections on Facebook.

I won't mourn your passing, MyBlogLog. Something else will come along and be the "next big thing" in your place.