Marketing Genius

I was cruising down route 9 last week while on my way to the Recession Stand to do a Hot Dog Story when I saw this billboard.


Customers at the Recession Stand were buzzing about the billboard. I must admit, as a red blooded American male who is married to the very hot Mrs. HDM, my curiosity, albeit prurient, was piqued.

Check out the site for yourself:


In case you didn't click, you'd see the following:

"Is your wife hot? Better get her A/C fixed!"

The site is an advertisement for Rodenhiser Plumbing, Heating and Air Conditioning.

Many Rodenhiser crews stopped by the hot Dog Truck for lunch over the years, so I don't mind giving the free plug.

I think this advertisement is sheer marketing genius! I don't know how many converted sales they have made from this campaign, but I'll bet dollars to doughnuts they got TONS of clicks and generated quite a few laughs. Company owner Andy Rodenhiser tells me the billboard and website are "phase one" of the advertising campaign. "Phase two" is a TV commercial. I'll post it when it becomes available- it should be good for a chuckle too.

I think this campaign is marketing genius, what do you think?

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Have you ever played the Punch Buggy Game? If you have, check out the Official Rules to the Punch Buggy Game. Check 'em out even if you've never played before, it's a classic road trip game for your summer travels!